intuitive artistry with technical expertise.

Rochelle has always been captivated by the power of visual storytelling. As a multifaceted creative, she takes a holistic approach to her work, seamlessly blending roles in creative direction, art direction, photography, graphic design, and styling. She excels at translating complex brand objectives into compelling visual narratives, ensuring cohesive, high-quality results from concept to completion.

With over 15 years of experience across design-driven and creative fields, Rochelle combines intuitive artistry with technical expertise. Her career spans various industries, including visual merchandising in prestigious London department stores, editorial and interior styling, business development, co-founding a fashion label, and creative direction and photography for commercial clients. She has a deep understanding of retail and e-commerce, ensuring effective brand strategies that resonate in both physical and digital spaces. These diverse experiences have sharpened her creative lens, fostering a thoughtful and dynamic approach to her work.

Rochelle’s formative years were shaped by living both abroad and interstate, where she explored diverse cultural landscapes, earned a Bachelor's degree in Design (Visual Communication), and gained formal training in Visual Merchandising. These experiences not only laid a strong foundation of knowledge but also furthered her love for creative exploration and collaboration, honing her ability to craft work that captures the unique voice of each project.

Rochelle's creative process is driven by strategic storytelling, the art of using narrative to convey complex ideas in a way that engages the audience. Through this approach, she crafts compelling visuals that communicate a brand's mission, values, and impact. Paired with her spirit of discovery, this method often leads to unexpected yet distinctive outcomes, as she strikes a balance between inventive experimentation and deliberate design.

Whether collaborating with established brands or new ventures, Rochelle brings imagination and strategic insight to every project, delivering originality and meticulous attention to detail at every stage.